Increased Revenues
Are your products valuable to customers which your current sales channels don’t reach?
Do you have a distinctive product, but are limited by your current distribution network?
If so, the internet can be an outstanding way to grow your revenue base. 

Lower your sales and Customer service costs
Can your products be sold over the phone or through a catalog, chances are the answer is Yes. In many cases, Even products too complicated for telephone sales-those that require a large quantity of highly detailed product information – can be sold on line. truth-be-told Some customers actually prefer to do their own research and ordering over the internet.More over, Once your website has been set up, the cost of incremental interactions with your customers is near-zero.

Strengthen customers loyalty and deepen relationships
How well you know your customers? Although it may seem contradictory, Online interaction can actually result in closer ties to your customers, not to mention a deeper understanding of their needs. for example, Internet technologies allow you to track What pages your customers visit, how long they stay, where they came from and where They go to next. Many businesses are also able to gain a better understanding of their customers through online profiles that they themselves complete (encouraged. but Tactfully).such information as customers gender, age, mailing and internet address (residence or business) all provide a wealth of information that can be used to better your marketing strategy.

Faster time-to-market
How quickly does your business need to respond to market changes?
Typically, the internet sales channel is entirely in the direct control of the selling company. As such, it can literally be changed as rapidly and as dramatically as needed in real-time. For example, simple price changes, short-term promotions and market trial of new products or promotions – once time consuming and labor intensive- can all be easily executed and introduced immediately to customers. And because the channel is virtual one, All these applications can be implemented without having to retrain sales or “Flush the channel” of prior product inventory before the new one can be introduced.

Online Delivery of information or other digital goods
Digital goods naturally lend themselves to online fulfillment from a website directly
To the customer’s Pc. So it comes as no surprise that many companies who sell information or other digital goods (e.g, software, graphics, video) have already been
Selling on line for some time. In fact, Online delivery via internet is by far the best,
most readily available way for customers to receive such information – instantaneously easily and inexpensively.

Avoid loss of market share to your competitors
Are you customers beginning to turn to the internet as a first stop purchasing?
If you know that the answer to this question is yes.
By the end of 1996.Cisco system reported $1 billion per year in online orders
Similarly pc warehouse is generating $3 million in sales per day from website.